Juicy Juice® recently launched Juicy Juice® Splashers™, a refreshing blend of fruit juice and filtered water, just in time for summer. For moms and dads looking for options their kids will love, Juicy Juice Splashers features fruity flavors with 50% less sugar than the leading juice. Unlike most other pouch juice drinks, Splashers contains no high fructose corn syrup or cane sugar, no artificial flavors, colors or preservatives and includes 100% Daily Value of Vitamin C.
Juicy Juice Splashers is available in four kid favorite flavors — Fruit Punch, Berry Lemonade, Peach Mango and Tropical Twist — and carries an approximate retail price of only $2.99 per 10-pack of 6 fl. oz. pouches.
“The idea for Juicy Juice Splashers came right from parents who felt caught between sugar-laden drink pouches on one side, and on the other, pouches that deliver better ingredients but don’t register on their kids’ sweet flavor meters,” said Ilene Bergenfeld, Chief Marketing Officer for Harvest Hill Beverage Company, owner of the Juicy Juice brand. “Juicy Juice Splashers is sweetened only with fruit juice and hits the mark on better ingredients for mom and taste excitement for kids.”
Juicy Juice Splashers are available in select Hy-Vee, Jewel, and Food Lion retailers in advance of a national roll-out later this year. Please visit JuicyJuiceSplashers.com for specific retail locations and for additional information on the product.
Juicy Juice was acquired by Harvest Hill Beverage Company from Nestlé USA, Inc. in 2014. Juicy Juice Splashers heralds a new era of innovation for the iconic brand, with a product developed expressly for older kids ready to move on from juice boxes.
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About Harvest Hill Beverage Company
Harvest Hill Beverage Company, based in Stamford, CT, was formed by Brynwood Partners VII L.P. in June 2014 to acquire the iconic JuicyJuice brand from Nestlé USA, Inc. Juicy Juice is the largest 100% juice brand in the U.S. focused on the kids segment. Harvest Hill currently markets Juicy Juice products in single-serve and multi-serve formats to the retail and foodservice channels. The company intends to grow both organically and through strategic add-on acquisitions. For more information on Harvest Hill, please visit www.harvesthill.com.
Disclosure: I received 2 Juicy Juice Splashers for this post. No other compensation was received.
