Gutzy Gear is a cool new way for kids to personalize the straps of their backpack, duffel bag, messenger bag, or any other bag with straps. I have been seeing a Gutzy Gear commercial on television and I haven’t caught this part, but my daughter said that the patches (“Gutzies”) were even used on hats.
Gutzy Gear was created by two moms who are also cousins. The business idea stemmed from their grandmother’s old golf sweater that was decorated with a variety of patches that represented the courses she had been to in her lifetime. Lauren and Wendy, the company’s founders, worked three years on a product that would allow children to share their individual personalities and tastes.